I don’t know if it was the charm of the vintage, a little nostalgia, the desire to reuse an object to which many memories are tied or, much more trivially, the desire to put some order back in the attic. But after years, I put my old record player back into operation. I dusted it, connected it to the stereo system, replaced the stylus, and voila: gentlemen, here is “the” music. The one that excites you, that enters you, the warm and lively one, which smacks of concreteness because a speck of dust is enough to change the sound.
It is the music you listen to only after that pinch of effort and precision that requires a turntable: a vinyl to handle with care, the careful cleaning of all the elements, the stylus to be positioned carefully, the speed of the dish to be selected.
Nothing to do with digital music, with mp3s, with the universe of songs that we can listen to with a simple mobile phone, easily bringing with us a huge amount of music, to be heard anywhere, anytime and without effort. A technically perfect, but cold solution, unable to convey the same emotions and atmospheres as a vinyl.
The same is true of photographs. Technology today allows us to do unimaginable things until a few years ago. If a cell phone is enough to take beautiful photographs, let alone what a professional photographer can do, with years of study and experience behind him and cutting-edge equipment.
Yet experience, study, camera are not enough. Because technically perfect photos are not enough, sharp images are not enough, special effects added in post production are not enough. The bride and groom do not need an impeccable and cold album, which could be the same as that of a thousand other couples or the same as any photo shoot in a fashion magazine dedicated to the theme of the wedding.
The spouses need someone to tell their story. What was born from their first meeting, from their first kiss, from their quarrels, from their ability to make peace, from their first date, from their learning to love each other. The one in which families and friends have slowly entered. The unique and unrepeatable one, the one that will overcome every difficulty, the splendid and most beautiful of all the others, the one that led them to say “yes” forever.
This is what the photographer will have to know how to tell.
Not a glossy, perfect but cold photo album, but a true, unique, unrepeatable album that knows how to catapult into a universe of memories, beauty and emotions. A true album, which can only be born if the spouses have come into harmony with the photographer, they have begun to see in him not a simple supplier, but almost a friend, with whom to open up and talk to each other, with whom to bring out the best in themselves, with which to feel comfortable and tell emotions, anxieties, fears, dreams, memories.
This is the “RealWed” method: not only photographic technique, not only the use of cutting-edge professional equipment, not only precision. The story of your special day will be nourished by the empathy we have created, by the relationship that we have built since our first meeting and which has allowed us to get to know each other and get in tune. Because, much more than technique, people count, relationships count, the feeling and the desire to tune in and tell each other in an authentic way.
Only in this way will the photos of your wedding be unique, only in this way will they tell your love in a sincere and genuine way, only in this way will the album not only be technically perfect, but will have that flicker of life and authenticity, that unique load of emotions capable of awaken a thousand memories and make your heart beat.
Just like that vinyl record, in which everything, even a speck of dust, is precious and full of life.